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Hello, I’m Elliot — a designer, author, and typography enthusiast. You might know my work with Google Fonts & Adobe Fonts, or the magazines 8 FacesLagom.

Temporary book cover for Universal Principles of Typography

My new book

Universal Principles of Typography, published by Quarto in 2024 and with a foreword by Ellen Lupton, is now available to buy from anywhere that sells books.

Learn more

I’m once again teaching my 3-week Typography Masterclass for SmashingConf in May. Come and learn typography with me!

Find out more

Sign up to Typographic & Sporadic, my occasional and somewhat lo-fi newsletter about typography and the various typographic things I’m up to. You can also browse the archives.

Cover for Hello, Type Friends!

My podcast

Hello, Type Friends! is a podcast, on which I sit down with a friend for an informal chat about life, work, and, well... whatever comes up. No script. No plans. And no Bézier curves.


An overview of my work & projects

  1. 2023–present Independent designer & typographic consultant (hire me!)
  2. 2020–2023 Co-creator & Editor-in-chief, Google Fonts Knowledge
  3. 2019–2020 Creative Director, Maido
  4. 2018–2019 Creative Director, ClearScore
  5. 2016–2019 Creative Director, Colonna Coffee
  6. 2014–2019 Co-founder & Creative Director, Lagom magazine
  7. 2013–2016 Creative Director, Adobe Fonts
  8. 2010–2014 Co-founder, Viewport Industries
  9. 2011–2012 Founder & Editor, 8 Faces magazine
  10. 2008–2013 Independent designer
  11. 2007–2008 Senior Designer, Carsonified
  12. 2006–2007 Web Designer, Sanctuary Records
  13. 2004–2006 Web Designer, EMI Music

On the blog

Fine Specimens — a new Kickstarter project

Last week, I launched a Kickstarter campaign for a new book called Fine Specimens. This probably seems oddly timed, because the ink’s barely dry on Universal Principles of Typography, but these are very different titles.

See all blog posts

My next speaking gig


31st May 2024
London, UK 🇬🇧

See all speaking events