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Hello, I’m Elliot — a designer, author, and typography enthusiast. You might know my work with Google Fonts & Adobe Fonts, or the magazines 8 FacesLagom.

Temporary book cover for Universal Principles of Typography

My forthcoming book

I’ve recently finished writing and designing my new book, Universal Principles of Typography, which will be published by Quarto in spring 2024. The book’s foreword has been written by Ellen Lupton.

Learn more

I’m once again teaching my 3-week Typography Masterclass for SmashingConf in May. Come and learn typography with me!

Find out more

Sign up to Typographic & Sporadic, my occasional and somewhat lo-fi newsletter about typography and the various typographic things I’m up to. You can also browse the archives.

Temporary branding cover for Hello, Type Friends!

My podcast

Hello, Type Friends! is a podcast, on which I sit down with a friend for an informal chat about life, work, and, well... whatever comes up. No script. No plans. And no Bézier curves.


An overview of my work & projects

  1. 2023–present Independent designer & typographic consultant (hire me!)
  2. 2020–2023 Co-creator & Editor-in-chief, Google Fonts Knowledge
  3. 2019–2020 Creative Director, Maido
  4. 2018–2019 Creative Director, ClearScore
  5. 2016–2019 Creative Director, Colonna Coffee
  6. 2014–2019 Co-founder & Creative Director, Lagom magazine
  7. 2013–2016 Creative Director, Adobe Fonts
  8. 2010–2014 Co-founder, Viewport Industries
  9. 2011–2012 Founder & Editor, 8 Faces magazine
  10. 2008–2013 Independent designer
  11. 2007–2008 Senior Designer, Carsonified
  12. 2006–2007 Web Designer, Sanctuary Records
  13. 2004–2006 Web Designer, EMI Music

On the blog

The writing retreat

Just over a year ago, in an attempt to meet the 50% text deadline for my book, I took myself off on a ‘writing retreat’. It only lasted one day and was less than an hour away from my home, but in hindsight it was one of my favourite things about the entire book-writing process and something I’d recommend to anyone in need of some dedicated hyper-focus time.

See all blog posts

My next speaking gig

Typography Masterclass (workshop)

1st–15th May 2024

See all speaking events