Elliot Jay Stocks is a designer, speaker, and author. He is the Creative Director of Adobe Typekit, the founder of typography magazine 8 Faces, one half of Viewport Industries, and an electronic musician.

2012 in review

Posted on 31 December 2012 5 comments

Article illustration for 2012 in review

With just a few hours left before we see in the new year, I thought it was about time I wrote my annual review of the year that has been.

All in all, I think 2012 has been one my favourite years, and I can say with absolute certainty that on Friday 31st August, I had the happiest day of my life, when I married Sam. People always say their wedding days are the happiest of their lives and I cynically thought this was just a cliché, but actually it really did turn out that way! It wasn’t just the act of getting married — it was that we got to share the occasion with (most of) our closest friends and family.

And, amazingly, it didn’t rain! Not bad, considering we chose to get married outside during England’s wettest year since records began.

Photo
Our wedding photos were taken by the fantastic Julia West.

Sam and I had a lot of fun designing our wedding stationery, from the invites to the menus, from the website to the thank you cards. I’m planning to do a blog post covering each stage in the process, but for now here’s a photo of our letterpressed invites, which were expertly printed by Blush Publishing:

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1000mic card, letterpressed on both sides with two colour plates. Photo by Blush Publishing.

Oh, and before the wedding, I had the pleasure of travelling to Munich with my best friends in the world for my stag-do, which — thanks to the fine chaps involved — even had its own branding, complete with temporary tattoos. Long live the memories of #münchenstock!

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Left to right: Keir, Chris, Sam, Jez, Mark, Francis, Ben, me, The Doctor, Paddy, and Andy.

After the wedding, Sam and I briefly returned to work, and Keir and I finally released the project we’d been working on for most of the year: the 256-page beast known as Insites: The Book! It felt incredible to get it out into the world and the reaction (as far as I’m aware) had been 100% positive. We suffered quite a few set-backs, so when the photos started to roll in from customers who found the book on their doormats, it was a big day for us. We also held a launch party in London for friends, colleagues, and contributors, which gave us the opportunity to celebrate the conclusion of a project that we’d begun almost a year beforehand.

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One of the wonderful press photos taken for us by Marc Thiele.

After the book’s release, Sam and I headed off to The States for our honeymoon. We hired a car and spent two weeks driving around New England. We covered a lot of ground — New York > Boston > Salem (Gulu Gulu have an incredible selection of American and Belgian beers!) > Stowe (possibly the highlight of our trip and home to the Alchemist Brewery) > The White Mountains > Lake Winnepesauke (where I spent my 31st birthday, just down the road from the setting of On Golden Pond, which is a film as old as me) > Bar Harbor > Portland (the other one) — and had a fantastic time, fuelled by some amazing American craft beer. Unfortunately, we brought Old England’s weather with us.

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On top of Mount Major, overlooking Lake Winnipesaukee on my 31st birthday.

We returned home to a flood warning — that’ll teach us for buying a house right next to a river — and then had several more in the weeks that followed, right up to a couple of days ago. Fortunately, we only got a tiny amount of water in our house on one evening and it was absorbed by the towels we had down. Other parts of Somerset got it a lot worse.

With all the wedding planning, honeymooning, near-flooding, and book-releasing, I unfortunately had to delay issue #6 of 8 Faces. Rather than coming out in the usual pre-Christmas slot, I’ve put it back to early February.

Apart from all that, I feel like I’ve learned a few important personal and professional lessons in 2012:

  • Despite giving up client work at the beginning of the year, I realised that I actually quite missed it by the end of the year, so I’ve recently started taking on selected client projects again. I think the key is having a healthy balance between self-initiated products and client work, and being picky about which ones you take on.
  • Learning to delegate and share tasks amongst others has allowed me to get projects out the door and take a healthy step back from the process. Most importantly, it’s bought me time to focus on other things and time, I’ve finally realised, is our most valuable commodity. That also ties into my next point:
  • These days, I find myself less interested in the day-to-day minutiae of design (make this box wider, add a border here) and instead more concerned with the bigger-picture, more conceptual idea of the role that design plays. That doesn’t mean I’ve stopped getting my hands dirty with CSS and what not — far from it — but my interests have shifted.
  • The concept of publishing — as broad an umbrella term as that may be — is now very much where my interests lie and I have a few projects in the works that continue and expand upon the publishing experiments I’ve been involved with so far. The forthcoming client work I’m doing also relates directly to this field.
  • I’m lucky enough to have some wonderful friends. Seriously, some of the best specimens that humankind has to offer. Thank you — you know who you are.

The year ahead

I’m not going to set any specific goals for 2013. There are too many potential ‘ifs’ in the air right now in terms of projects that will have big impacts on time if they happen. But I’m confident that I’ll be able to follow-through with my plan for releasing new music throughout the year, release the sixth, seventh, and eighth issues of 8 Faces, get in a decent amount of travelling (I’ve announced three speaking gigs so far, but there are many more lined up), continue work on the novel I began the other day after planning it in my head for the best part of the year, and release my first iOS app. The latter is in development as we speak (thanks for working during the holidays, Shane!), so you can expect to see that pretty soon.

Thanks so much for your support over the year, folks. It would mean nothing if no-one bought my products, came to see me speak, or replied to my ramblings on here and Twitter. Saying ‘thank you’ can often sound shallow, but — honestly — I appreciate it more than you know.

I wish you all a very happy, healthy, and creative 2013!

5 comments

  1. Nicole

    Nicole

    31 December 2012 @ 06:15PM #

    I wouldn’t blame yourself for the England-like weather in New England. Our weather’s generally not much better than our namesake. Especially if you’re on vacation, doubly so in New Hampshire. I lived there for six years and the rainiest weeks always seemed to be during my vacations in the White Mountains.

  2. Josh Long

    Josh Long

    31 December 2012 @ 06:26PM #

    Here-here! Congrats on a great year brother…

  3. Carolyn

    Carolyn

    01 January 2013 @ 06:43AM #

    Wishing you and Samantha an even more wonderful 2013. I love reading stories of a year like this. Honest, happy, content yet adventurous, too. You reminded me of my wedding and turning during the little ceremony to see a tear roll down my husband’s cheek. Actually, I think everyone was teary-eyed at that point. We honeymooned our way down the coast of Oregon. This coming March 30th marks twenty years for us, and it all went by so quickly.

  4. Robin

    Robin

    08 February 2013 @ 10:01AM #

    Smart way of goal setting.
    I did read your last years goal setting too.
    I wish you all the best on your new app, let us know how it does.

  5. Peter Demel

    Peter Demel

    22 August 2013 @ 11:58AM #

    Very romatic picture.
    Congratulations and thanks for sharing.

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