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Hello, I’m Elliot — a designer, author, and typography enthusiast. You might know my work with Google Fonts & Adobe Fonts, or the magazines 8 FacesLagom.

Temporary book cover for Universal Principles of Typography

My forthcoming book

I’ve recently finished writing and designing my new book, Universal Principles of Typography, which will be published by Quarto in spring 2024. The book’s foreword has been written by Ellen Lupton.

Learn more

I’ve been teaching my Typography Masterclass for SmashingConf, and my next workshop for ILT Academy is coming soon.

Find out more

Sign up to Typographic & Sporadic, my occasional and somewhat lo-fi newsletter about typography and the various typographic things I’m up to. Here’s a recent issue.

Temporary branding cover for Hello, Type Friends!

My podcast

Hello, Type Friends! is a podcast, on which I sit down with a friend for an informal chat about life, work, and, well... whatever comes up. No script. No plans. And no Bézier curves.


An overview of my work & projects

  1. 2023–present Independent designer & typographic consultant (hire me!)
  2. 2020–2023 Co-creator & Editor-in-chief, Google Fonts Knowledge
  3. 2019–2020 Creative Director, Maido
  4. 2018–2019 Creative Director, ClearScore
  5. 2016–2019 Creative Director, Colonna Coffee
  6. 2014–2019 Co-founder & Creative Director, Lagom magazine
  7. 2013–2016 Creative Director, Adobe Fonts
  8. 2010–2014 Co-founder, Viewport Industries
  9. 2011–2012 Founder & Editor, 8 Faces magazine
  10. 2008–2013 Independent designer
  11. 2007–2008 Senior Designer, Carsonified
  12. 2006–2007 Web Designer, Sanctuary Records
  13. 2004–2006 Web Designer, EMI Music

On the blog

2023 in review

It’s that time again, when I like to dedicate the first blog post of every year to looking back on the year that’s just been.

See all blog posts

My next speaking gig


31st May 2024
London, UK 🇬🇧

See all speaking events