Elliot Jay Stocks is a designer, speaker, and author. He is the Creative Director of Adobe Typekit, the founder of typography magazine 8 Faces, one half of Viewport Industries, and an electronic musician.

I’m speaking at Future Of Web Design, New York

Posted on 09 October 2007 19 comments

Article illustration for a week in books

I’m very very pleased to announce that I’ll be speaking at FOWD New York on 7th November. I’ll be sharing the stage with such web design superstars as Jeffrey Zeldman, Andy Clarke, Khoi Vinh, Jonathan Snook, Ryan Sims, Joshua Davis, Jina Bolton, Ryan Singer, Bryan Veloso, Josh Williams, and more.

I’ll be hosting a talk called ‘Destroy The Web 2.0 Look’ and I’m taking no prisoners! Reflected logos, gradients, diagonal lines, luminous colours… I’m a comin’ to get ya!

The tickets for the event are only $195, so if you can get to New York, please come along. Although I’m completely biased, I personally think that this is one of the very best web design events of the year, and I can’t wait to meet everyone who’s going.


  1. Antoine


    09 October 2007 @ 08:44PM #

    Wow, nice job…
    Congrats !!

  2. Josh Stodola

    Josh Stodola

    09 October 2007 @ 08:51PM #

    Good call, I am getting a little sick of the diagnal lines and reflected logos as well. I don’t know what started that hype, but it sucks. I don’t mind gradients all that much as long as they are not too distracting.

    Congratulations and best of luck, dude!

  3. Michael Sigler

    Michael Sigler

    09 October 2007 @ 10:55PM #

    It’s a pity I can’t make the talk. Just got back from AEA: San Fran and thoroughly enjoyed it. I’m curious what the structure of your presentation will be about. Are you simple anti-2.0 or do you think that one can temper some of the “modern” flairs in web design with some good common sense.

    I lean towards the latter. A little reflection isn’t necessarilly evil. As anything, design elements are best used in moderation.

    Any chance you’ll be posting your slides?
    Also, are you explicit in your slides or do you more minimalist?

  4. Matt Munsey

    Matt Munsey

    10 October 2007 @ 06:35AM #

    I am going to see if I can make this Elliot. I have never been to New York, and with the new job I have money! I think I will ask my boss about taking a few days off in November.

    If not then I will definitely be at SXSW.

  5. Elliot Jay Stocks

    Elliot Jay Stocks

    10 October 2007 @ 11:05AM #

    Cheers for the comments guys. The encouragment is much appreciated!

    @ Michael: I don’t want to give too much away just yet (especially as the presentation is still in its early stages), but basically I’m going to be attacking web design cliches. I agree with you that “as anything, design elements are best used in moderation” so I’m going to suggest how to not conform to the current trend. My main gripe is that people keep refering to ‘the Web 2.0 look’, which in my opinion does not exist: Web 2.0 is a concept – one relating almost exclusively to development – and not a design aesthetic.

    And yes, I’ll be posting my slides; which reminds me: I still ned to do that for my previous talks. Sorry!

  6. Kyle Meyer

    Kyle Meyer

    10 October 2007 @ 07:26PM #

    Garg! How to get to New York….

  7. Michael Sigler

    Michael Sigler

    10 October 2007 @ 07:41PM #

    @Elliot: Sounds great. Looking forward to what you post. I completely agree that Web 2.0 is more of a development concept in some aspects. I also see it as more of a trend towards real business and real applications online. It’s the gold everyone was looking for in the great rush that was the dot-com era.

    I do think that it’s OK to refer to the gradient-stripes-reflection thing as the “web 2.0” look, if only because everyone knows what you mean when you say it. I don’t think that’s what you’re referring to though so I’ll refrain from getting bogged down into the semantics of it.

    Good luck at the con.

  8. Rodrigo


    11 October 2007 @ 06:48AM #

    Congratulations Elliot! I’m a “design professional/design student” and yet I paid the $200 (he who waits). So I missed the $50 special, but I still think it’s a phenomenal price.

    I can’t wait to meet all of my heroes in web design. To be quite honest, you are actually among them. Answer my request for meeting, Elliot; be a pal!


    Break a leg!

  9. Elliot Jay Stocks

    Elliot Jay Stocks

    20 October 2007 @ 05:10PM #

    @ Rodrigo: Thanks! I’m chuffed! I’ve accepted your request, so looking forward to meeting you! :)

  10. Ian Stewart

    Ian Stewart

    22 October 2007 @ 04:42PM #

    It wasn’t mentioned in your list—perhaps it was suggested by the ellipsis—but could you kick a few rounded corners in while you’re at it? ;)

  11. Elliot Jay Stocks

    Elliot Jay Stocks

    22 October 2007 @ 09:46PM #

    @ Ian: I most certainly will! :) Wow, this is really weird: I was perusing your site only a couple of hours ago (via the link on ilovetypography.com)!

  12. Ian Stewart

    Ian Stewart

    23 October 2007 @ 02:43AM #

    I guess that’s the mybloglog effect.

  13. Rodrigo


    23 October 2007 @ 11:52PM #

    Awesome, thanks man!
    See you there.

  14. TNTPixel [PING]

    TNTPixel [PING]

    24 October 2007 @ 06:19AM #

    […] creativity, tools and techniques. Some of the topics are going to revolve around current trends (or how to destroy them), CSS3, usability, mobile web design, and use of illustration on the web, among […]

  15. kevadamson


    28 October 2007 @ 07:46PM #

    ‘Hero Status’ now my friend (“,) : ”http://www.kevadamson.com/talking-of-design/rants/back-to-the-future" title=“http://www.kevadamson.com/talking-of-design/rants/back-to-the-future” rel="nofollow">www.kevadamson.com/talking-of-design/…

  16. Rachielle


    06 November 2007 @ 07:38PM #

    I’m so disappointed I’ll miss this! Sounds like a lot of good information anyone can benefit from. Will we be able to purchase the video footage?

  17. alfred


    11 November 2007 @ 02:14AM #

    where I can found the slides please? can you send yo tronne at gmail.com ? I am very interested. thank you

  18. William Antonio

    William Antonio

    19 November 2007 @ 07:09PM #

    Hi Elliot,

    What company are you working for currently? I need a good web development company located in NY. So far I’ve been only suggested:


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