Elliot Jay Stocks is a designer, speaker, and author. He is the Creative Director of Adobe Typekit, the founder of typography magazine 8 Faces, one half of Viewport Industries, and an electronic musician.

Create the perfect logo feature in .net magazine

Posted on 03 April 2008 29 comments

Article illustration for Create the perfect logo feature in .net magazine

As some of you will know, I write graphics-related tutorials for .net magazine (published as Practical Web Design outside the UK) on a monthly basis. However, this month’s issue is a special one, as it’s the first to include a feature written by me, as well as the regular tutorial. This 5-page feature is called ‘Create the perfect logo’ and discusses current trends in logo design, explores techniques employed by some of the world’s top designers, and walks the reader through a couple of case studies.

In the process of writing the article, I got to interview a number of my friends who also double-up as my design heroes; people like Shaun Inman, Dan Mall, Bryan Veloso, Jon Hicks, Dan Rubin, Ryan Singer, Nick La, and Ryan Nichols. And on seeing the final thing in print, I was honoured to discover that the feature has been illustrated by the great Rob Chiu, of whom I’m a big fan.

This issue is a particularly good issue, in my biased opinion, as it also includes a great article about grid design by featuring Mark Boulton (Mark – how on earth did I manage to forget you when interviewing people for the logo feature? Sorry about that!), an opinion piece by Jina Bolton, and a great tutorial by The Snookinator himself. All bloody good stuff. Go out, buy a copy, and enjoy.

In other .net-related news, I’ve been given permission to republish my tutorials on this website. Although there will be a time delay to allow the issue to go off sale, it means that those of you who can’t get the magazine will still get to see the tutorials.


  1. wez


    03 April 2008 @ 01:41PM #

    Yup great issue. Jina’s piece is great, another great read from yourself as well elliott. Great stuff.

  2. James


    03 April 2008 @ 01:54PM #

    Elliot, can you please enable full text RSS? Summary feeds are evil. Thanks.

  3. Sam Hardacre

    Sam Hardacre

    03 April 2008 @ 02:03PM #

    I’ve had the magazine in my bag for two days and so far have only found time to read the article on grids.

    Congrats on the feature : ) I look forward to reading it at some point today

  4. Ahmed


    03 April 2008 @ 02:45PM #

    Can’t wait to see you tutorial :)

  5. max weir

    max weir

    03 April 2008 @ 02:47PM #

    The .net magazine has been a total revelation to me. It’s simply the best design magazine out there, its packed full of amazing stuff.

  6. Jack Franklin

    Jack Franklin

    03 April 2008 @ 02:52PM #

    I’m going out to buy one today!

  7. Mike Robinson

    Mike Robinson

    03 April 2008 @ 02:58PM #

    I have a subscription and I’ve read most of the issue already. Excellent article and overall awesome issue :)

  8. Michael Montgomery

    Michael Montgomery

    03 April 2008 @ 05:51PM #

    Excellent, looking forward to buying the new Practical Web Design. It’s fun to have met some of the authors.

  9. Jonathan Snook

    Jonathan Snook

    03 April 2008 @ 06:11PM #

    Wicked! I can’t wait to get a copy of this issue. It always seems to take forever to make its way over to Canada.

  10. Kyle Meyer

    Kyle Meyer

    03 April 2008 @ 06:20PM #

    Congratulations on the feature, I’m looking forward to reading it. Considering my own logo lays very… undone. ;)

    @snook: I’ve found that there’s about a little more than a month delay for it to show up in the US, I’m guessing Canada is similar.

  11. Magnus Jepson

    Magnus Jepson

    03 April 2008 @ 06:24PM #

    I subscribed to .net today, but won’t get it until June. I’ll pick up this issue in Aberdeen next week.

  12. RyanDownie


    03 April 2008 @ 06:28PM #

    I will be checking this out later on today. The magazine looks as good as always.

  13. Hamish M

    Hamish M

    03 April 2008 @ 06:43PM #

    Congratulations Elliot, sounds like a fantastic article, and issue.

    Likewise. These magazine’s need to get their priorities straight. :)

  14. Adam


    03 April 2008 @ 07:08PM #

    Nice One Elliot, I have been a subscriber now for approx 6 months and bar a tad too much advertising in the mag it is a great place for inspiration, tutorials and of course your articles ;) ..

    Congrats on the Feature, I look foward to reading it ..

  15. Mario Andrade

    Mario Andrade

    03 April 2008 @ 07:31PM #

    Congrats, I didn’t actually know the magazine, but i’m a follower from now on :)

    Plus got you on my feeds from now on ;)

    Nice job

  16. prisca


    03 April 2008 @ 10:15PM #

    Elliot – nice to see you published :)
    got .net in my bag – yet to read it – looking forward to it ;)

  17. Dennis Coughlin

    Dennis Coughlin

    04 April 2008 @ 01:41PM #

    That issue is sitting beside me at this very moment.

    Been a .Net subscriber for over a year and agree that it’s the best web design magazine on the market. It’s the only one you need in fact.

    Congrats on the feature!

  18. rama


    05 April 2008 @ 01:41PM #

    is there any softcopy / online version of this article?? Coz, i dont think i can get my hands on the magazine… =(

  19. Bryan Veloso

    Bryan Veloso

    05 April 2008 @ 02:10PM #

    Sweet! Glad to see it out and it was a pleasure helping you out. :) I’ll be running to Barnes and Noble this weekend to see if I can pick it up.

  20. Shane


    05 April 2008 @ 04:59PM #

    Great feature it is too Elliot.

    I used to buy .NET magazine many moons ago, but it went downhill a little. Since the revamp, with contributions from many well known people, it has really gone from strength to strength.

    I now subscribe, and look forward to seeing more of your stuff in the future!

  21. Celso Soares

    Celso Soares

    06 April 2008 @ 11:41PM #

    Got it. It’s rubbish! I want my money back!

    I’m joking. Loved your feature and the grids one a lot. I’m taking it to work on Monday as most of the guys there keep making fun of it (oh the jealousy…), mostly because of the basic tutorials and silly name. The quality of contributions such as yours should help change their attitude. I have to agree that the name is silly though…

  22. Paul Hopkins

    Paul Hopkins

    08 April 2008 @ 02:52AM #

    I am a subscriber to .net magazine and I am really appreciating your articles Elliot. Keep ’em coming!

  23. Jesse Vlasveld

    Jesse Vlasveld

    14 April 2008 @ 11:51PM #

    I’m checking out the local store for it tomorrow right away. I sure hope they’ve got it here.

  24. Dan Rubin

    Dan Rubin

    24 April 2008 @ 02:33PM #

    Cool :) Eventually I’ll be able to buy it here in the States, it’s usually about a month or so behind…

  25. Elliot Jay Stocks

    Elliot Jay Stocks

    26 April 2008 @ 06:36PM #

    Goodness me, I haven’t said thank you, have it? Well, thanks everybody – as always I thoroughly appreciate your comments! And nice words certainly make me smile. :) See?

    @ James: Ah, but summary text keeps you visiting the site, eh? ;)

  26. Francis


    29 April 2008 @ 12:56AM #

    First comment here… Hope my english will be good enough !! ;-)
    I read your article on logo design, that was really interesting and useful. Shaun Inman explanations were really interesting too. I bought one of the books mentioned in the magazine, Logo Design from Taschen…

  27. Jimothy


    10 May 2008 @ 03:42PM #

    I read this article :) Very good stuff! If only I could find a way to afford it. Even the yearly subscription is expensive :(

    Can’t wait for the online tutorials!

  28. Dan


    13 July 2008 @ 11:14PM #

    With that last paragraph, you have a new subscriber. Wonderful site, by the way.

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