Elliot Jay Stocks is a designer, speaker, and author. He is the Creative Director of Adobe Typekit, the founder of typography magazine 8 Faces, one half of Viewport Industries, and an electronic musician.

Branding The Money Pig

Posted on 09 December 2009 10 comments

Article illustration for Branding The Money Pig

As you may have seen earlier today, we’ve launched a holding page for The Money Pig. Hurrah!

The Money pig is my latest client work: a financial web app being built by those lovely chaps at Decode. The project is currently in its early stages and I’ve spent the last two weeks with my head down in the research and branding phase. The culmination of those two weeks is the logo you see on the site (that’s just one of many pig illustrations, by the way) and a very strong sense of where we’re going to take the brand as a whole. Nothing’s been designed for the actual site yet; that’ll come in January.

For as long as I can remember, I’ve always found it interesting to look through the processes that designers go through, and sometimes I get more pleasure looking at rough sketches for a project than the final thing. For this reason, the Decode team and I thought it’d be fun to share the branding process we went through, so if you’re as geekily interested in these things as I am, have a read of my post on Blog Lettuce Tomato, the project’s development blog. BLT is all part of the transparency we’re trying to get across with The Money Pig, and the idea is for us to collectively document the process of taking the project from idea to launch. It’s a similar approach to what Ryan and Gill did a few years ago with Bare Naked App.

Speaking of my Carsonifriends, there’s another reason it’s such a pleasure to work with Decode on this project: they’ve brought in my former teammate Mel Kirk to handle the social media side of things. Mel and I haven’t worked together since we both worked at Carsonified, so it’s nice to be reunited again.

We’ve got some exciting stuff around the corner (‘the corner’ being next year) and the project involves me producing lots and lots of illustrations, so stay tuned if you’re interested in seeing more and sign up if you’d like to get involved with the beta-testing!


  1. Brendan Falkowski

    Brendan Falkowski

    09 December 2009 @ 02:20AM #

    Is that an oink or howl pose? Loved the BLT post from earlier.

  2. Joel Helin

    Joel Helin

    09 December 2009 @ 02:28AM #

    I really look forward to the launch!

  3. Kyle Meyer

    Kyle Meyer

    09 December 2009 @ 02:59AM #

    Absolutely love the pig illustrations mate, nice work.

  4. Darren Hoyt

    Darren Hoyt

    09 December 2009 @ 03:05AM #

    The behind-the-scenes stuff at the BLT blog is priceless info for fellow designers – so many times more educational than all the big design/screengrab list posts out there. Thanks again, I hope you can publish more like it for future projects.

  5. Erik Ford

    Erik Ford

    09 December 2009 @ 05:26AM #

    I am one of those geeks who love reading post like these. Thanks for sharing the process.

  6. Kev Adamson

    Kev Adamson

    09 December 2009 @ 02:49PM #

    I do like a project where character illustration and branding combine :)

    Love the illustrations of the pig. Bags of personality and memorable – job well done :)

  7. Lorenz


    09 December 2009 @ 10:06PM #

    reminds me of a german television show when i was a child. the show was about two little pigs, called “Piggeldy und Frederick” -> http://bit.ly/3J0ZI2 nice!

  8. Pusparaj


    18 December 2009 @ 04:04AM #

    Waiting for the finale.

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