Elliot Jay Stocks is a designer, speaker, and author

Adobe Edge

Posted on 01 August 2011 5 comments

Article illustration for Adobe Edge

Could this be the death knell for Flash? Today, Adobe introduced the first public preview of Edge, its ‘web motion and interaction design tool that allows designers to bring animated content to websites, using web standards like HTML5, JavaScript, and CSS3.’ As the focus is on creating animations, it sounds an awful lot like Animatable to me.

Still, a Flash-like environment to encourage Flash devs to move to standards-based authoring can only be a good thing, I suppose. Or is it?

(Aside: that periodic table-esque product branding is getting really tired now, eh?)

5 comments

  1. Lawrence Curtis

    Lawrence Curtis

    01 August 2011 @ 10:50PM #

    It feels more to me that adobe are desperate to keep the army of flash developer drones alive as there creation dies. To me though the last thing we need is yet another JavaScript library that is GUI powered. Sure give me a GUI to write our jury animations but it’s there own creation that will just cause problems and more pain for those who know how to do things properly. It’s like dreamweaver all over again.

  2. Donovan

    Donovan

    01 August 2011 @ 09:11PM #

    This really is the future in my opinion. We will always have the likes of Apple that do not subscribe to Flash or Silverlight etc… while raw html and now html5 essentially has to be supported by all devices in the future. Adobe has done well to recognise this and I think we have a great tool in the making. Whats with the elements though! :)

  3. Davor Tomic

    Davor Tomic

    03 August 2011 @ 11:23AM #

    @Lawrence I’m not sure how exactly is Dreamweaver “causing problems for those who know how to do things properly”. Would you maybe care to elaborate on that? I can’t see how this tool in particular, or any other WYSIWYG tool for that matter, could produce problems to anyone who knows their stuff.

  4. Benny

    Benny

    06 August 2011 @ 08:47PM #

    If you like it or not html5, css3 and javascript can be shown on every device. Flash gives sometimes problems.
    It is very wise of Adobe to look to new possible ways to replace Flash. Adobe has made some good tools in the past and will probably do this also in the future.

  5. Michael Vano

    Michael Vano

    09 August 2011 @ 06:22PM #

    I love the “Or is it?” link. It is a valid fear that it will be overused.

    The Adobe Edge program is interesting, but why not just couple it together with another program like Dreamweaver? They merged Image Ready into Photoshop (unless I missed out on something). Unless they’re trying to just get more money. But it really seems like and “Add-on” to Dreamweaver of Fireworks rather than a whole separate program.

    Btw…just found your site/blog. Loving it. =)