Elliot Jay Stocks is a designer, speaker, and author. He is the Creative Director of Adobe Typekit, the founder of typography magazine 8 Faces, one half of Viewport Industries, and an electronic musician.

A pet project in the works

Posted on 18 December 2009 28 comments

Article illustration for A pet project in the works

On today’s 24 Ways, there’s an article by me called ‘A Pet project is for Life, Not Just for Christmas’. I wrote it because I think it’s healthy for all of us to have projects on the side: things we do outside of our client work or day jobs to remain sane and creatively fulfilled.

If you manage to make it as far as my bio, you’ll find the first major clue about the ‘big’ pet project I mentioned at the beginning of the article: it’s a magazine.

I’m now going to share a bit more:

  • It will be a print-based magazine; not a PDF. I wanted to make something real that people would want to keep. As such, I’m not using a print-on-demand service; the whole thing is being printed lithographically on lovely, thick, uncoated stock (read: feels nice) and will be perfect bound.

  • The initial run will be very limited: just 1000 hand-numbered copies (I might make a PDF version available once the hard copies have sold out).

  • The first issue will be released in (or around) March 2010. The success of the debut will determine the magazine’s frequency after this.

  • The subject: typography. And nothing else. Not just for the first issue, either: the entire focus of the magazine is typographically-related design (including print design, web design, and type design itself).

If you’re a Dribbble beta-tester, I’ve posted a couple of teaser images of the magazine’s logo. Can you guess the name yet?

I’ll be revealing more next week…


  1. Dan Millar

    Dan Millar

    18 December 2009 @ 04:02PM #

    Hello Elliot, really looking forward to seeing the magazine…is it possible to pre-order a copy?

    Also not being able to access Dribbble, you are teasing with links to which I cannot access ;)

    Happy Christmas!

  2. WelcomeToTheSky


    18 December 2009 @ 04:02PM #

    Really exciting, as always with your work. Hope I could grab one when it will be released.

  3. Benoît Burgener

    Benoît Burgener

    18 December 2009 @ 04:03PM #

    Yesterday, I wished a Dribbble account. Today I really want one! All the best for your project.

  4. Emil Bonsaksen

    Emil Bonsaksen

    18 December 2009 @ 04:03PM #

    Wow, this is great news!
    The magazine will offcourse be shipped international?

  5. Joel Helin

    Joel Helin

    18 December 2009 @ 04:11PM #

    I’m really glad that you decided to go with tpography, Elliot. You couldn’t have gone with a better subject in my opinion. :-)

    Looking forward to its release.

  6. Ryan Townsend

    Ryan Townsend

    18 December 2009 @ 04:12PM #

    How/when do you expect we will be able to pre-order? Just the fact that it’ll be printed on good stock makes me want a copy! Very exciting indeed.

  7. Jonathan Barrett

    Jonathan Barrett

    18 December 2009 @ 04:14PM #

    March, you say?

    I know what @nisalou’s getting me for my birthday :-)

  8. Elliot Jay Stocks

    Elliot Jay Stocks

    18 December 2009 @ 05:46PM #

    Thanks for your support and encouragement, guys!

    @ Dan Millar: Hopefully you’ve now received that Dribbble invite… :)

    @ Emil Bonsaksen: Yes, I’ll try and ship it to pretty much anywhere in the world (Norway definitely won’t be a problem).

    @ Ryan Townsend: It should be available to pre-order in early February.

  9. Jake Przespo

    Jake Przespo

    18 December 2009 @ 06:34PM #

    Sweet Elliot! I will definitely be pre-ordering some typography goodness from you. Any other editors going to contribute besides you?

    I’m sure this will take off considering who is creating it. Can’t wait.

  10. Rob Smith

    Rob Smith

    18 December 2009 @ 07:40PM #

    Sounds awesome – can’t wait to pre-order!

  11. Karinne


    18 December 2009 @ 07:53PM #

    All this talk about dribble and I’m still left in the dark! Aaaah!

    LOVED the article on 24 Elliot and I can’t wait to see more about this Typography Mag! Is this a one-man-band thing or is someone else in on this project with you? I guess you might be covering this stuff “next week” lol!

  12. Grant Morrison

    Grant Morrison

    18 December 2009 @ 08:37PM #

    Suddenly getting a Dribble invite has become a bit of a priority for me. The magazine sounds like something worth waiting for!

  13. Kean


    18 December 2009 @ 09:29PM #

    Great article, I try and do a few personal projects myself but the problem is usually trying to find that niche where something hasn’t been done before or not as good as I think I can possibly make it.

    Can’t wait for Dribbble to open up, everyone seems to be posting cool stuff there.

  14. mikeo


    18 December 2009 @ 09:33PM #

    great idea! can’t wait to order. i always could use more info on typography.

  15. Lee Munroe

    Lee Munroe

    18 December 2009 @ 09:33PM #

    Sounds really sweet – good luck with it Elliot

  16. Paul Randall

    Paul Randall

    18 December 2009 @ 09:34PM #

    This sounds great. Do you have a printers already in place?

  17. Jason Pamental

    Jason Pamental

    18 December 2009 @ 09:35PM #

    That’s awesome Elliot! I’ll definitely be queueing up for that. I’ve always been a bit of a magpie with nicely printed examples of good typography… mmmmm shiny letters. (My dad found a really cool grab bag of wood type at an antique shop. haven’t figured out how to show it off yet though)

    Maybe an idea for an article: the life of type in the age of digital press and imagery. Picturing forlorn ligatures kicking en spaces down a lonely sidewalk somewhere. In the rain.

  18. Dan Mall

    Dan Mall

    18 December 2009 @ 09:36PM #

    That’s awesome! So come on: where do we sign up for this magazine already? :)

  19. Charles


    18 December 2009 @ 09:38PM #

    Great news! I’ll definitely be picking up a copy.

  20. Matt


    18 December 2009 @ 10:33PM #

    Elliot, awesome I will definitely be picking this up! What is this dribble you speak of? Have a good holiday and best of luck on your pet project.

  21. Courtney


    19 December 2009 @ 01:42AM #

    Can’t wait to see it, I’m really looking forward to being able to purchase one.

  22. Odin Dutton

    Odin Dutton

    19 December 2009 @ 04:45AM #

    Why oh why are you using dribble to share previews :(

    Can’t wait for some more information, a PDF would be great for us Aussies so we don’t get killed by postage.


    ps. if you anyone have access to dribble beta invites please send one to odindutton at gmail

  23. Jose Burgos jr.

    Jose Burgos jr.

    19 December 2009 @ 07:45AM #

    I definitely would love to pick up a copy of this, looking forward to it :D!

  24. Adeline


    19 December 2009 @ 03:30PM #

    I am definitely looking forward to the magazine but I agree with Odin (being an Aussie as well) I might have to settle with a PDF version depending on shipping :)

  25. Kamila - Darc Vanilla Design

    Kamila - Darc Vanilla Design

    19 December 2009 @ 07:47PM #

    I’m looking forward to see your artwork in the magazine :)
    Happy Christmas and lots of career successes in New Year!

  26. Mike Jones

    Mike Jones

    20 December 2009 @ 07:00AM #

    Can’t wait! This sounds like an awesome pet project and I hope that it totally takes off.

  27. Carly


    20 December 2009 @ 04:28PM #

    Oh I love typography and magazines printed on fancy card! Good luck with your project! Happy Christmas!

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